Client
Jani Contracting Services
Location
San Antonio, TX
Year
2022
Duration
Research 1 Weeks
Web Designs 1 Weeks
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Scope of Work
Jandi Contracting Services is a commercial janitorial business servicing commercial businesses such as military bases, state parks, and government buildings in the greater Texas area. I was contracted to design a responsive website, logo, and branding as well as create an in-depth customer profile.
Tools
Deliverables
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Figma
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Miro
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Photoshop
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Key Notes
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Weebly
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Website Design
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UX writing & Messaging
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Brand style guides
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User Data
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Customer Journey Map
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SWOT analysis
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Marketplace Research
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Market Segmentation Matrix
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Wireframes
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Usability Testing
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Research Presentation
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Brand pitch
Jani Contracting Services
Opportunity
As an emerging janitorial business in San Antonio Texas located in one of the country's largest commercial cleaning markets. Jandi's mission statement is to provide its employees with a second chance. The benefits of having contracted workers allow them to offer their services anywhere. This provided the opportunity to understand the market and how to leverage themselves in a place to better target their commercial properties.
Key Findings
1. Over 50% of businesses in the cleaning industry are categorized as Commercial Cleaning offering services B2B.
2. Business Managers, Facility Managers, and Building Owners are the people who make the final decisions with commercial cleaning services.
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3. When choosing a commercial cleaning service the decision-makers care the most about the Quality of cleaning, Cost vs. efficiency, and Trustworthiness of the company.
User Data
The users consist of decision-makers for businesses that require commercial cleaning. Specifically Business Owners, Facility Managers, and Business managers. Jandi Contracting Services' main goal is to target government property or state facilities for long-term contract agreements.
Through user interviews, surveys, and field studies we were able to synthesize the most important factors when choosing a commercial cleaning company.
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1. Users care about Cost vs. Quality of services.
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2. Users need a trustworthy cleaning company, with a flawless history of customer satisfaction.
3. Users want commercial cleaning companies that can offer custom cleaning packages.
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Persona
The person Sergeant Sam represents the user who is responsible for making decisions for military properties. Sergeant Sam cares the most about efficiency and cost-saving. In order to better target, this user finding the value in customer feedback is essential.
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Jandi within the Marketplace
The commercial cleaning service industry is a 74 billion dollar market and offers ample opportunity for multiple cleaning businesses to thrive within the space. The commercial cleaning market has shown a steady increase within the last 10 years (on average 5% yearly increase). This affords individual cleaning businesses the opportunity to see steady growth with the renewal of existing contracts and newly acquired accounts.
Trends for cleaning businesses are somewhat contradictory. With “green clean” eco-friendly products and services more in demand commercially and in residential homes. In contrast, the need for covid-19 specialty deep cleaning and disinfection has become a necessity in most commercial spaces.
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Interaction Design
The users consist of decision-makers for businesses that require commercial cleaning. Through our user data, we were able to synthesize the most important features to influence the interaction design. This influenced the layout of the responsive website for Jandi Contracting Services.
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1. Users want a clear display of services offered.
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2. Users needed to see the Covid 19 protocol and sanitized cleaning options.
3. Users wanted to be able to receive a quote for their business for the services needed.
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Information Architecture
The goal for creating Jandi Contracting Services website was to have a simple one-pager. This would help the stakeholder in the future with a simple website that is easy to maintain.
The layout of the page organizes the services offered and encourages the users to find out more about the business.
The flow of information was designed to build a rapport with the users. From start to endpoint trust is built with the endpoint encouraging users to reach out to contact the business for a personalized quote.
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